Important SEO Metrics and Key Performance Areas

Leads and Sales When your website is your business, you need to sell product if your site is an ecommerce site. Without leads and sales your business can’t survive, so tracking the impact of your SEO campaign on them is vital. Leads When you are looking to build your pool of leads, typically we ask…

Developing a Successful Social Media Strategy

Running a business requires the development and implementation of strategic goals that will support the growth of the business. One of the strategic goals should be in terms of marketing, and developing a strategy using social media. Social media is a long-term commitment and not a marketing gimmick. The steps below show the steps we should…

How to Get Sites to Backlink to You

I don’t know much about “backlinks” and decided to address the question about backlinks and share with the class what I found. Definition: Backlinks are incoming links from another site to your site. They are major measurement for the ranking of a webpage. A page with many backlinks tends to rank higher on the major…

My First Week of an AdWords Campaign

This week we started our AdWords campaign. In preparation for this, we had to insert a tracker ID to allow Google to track the activity on the pages. Although our campaigns started on Monday, I ran my campaign for a day the week before to ensure that everything was working. It was interesting to see…

Analytics for Websites

Using tools such as Google Analytics, we are able to extract data and track how a visitor came to our site, how long they stayed, and what type of content kept them there, all in real-time. There are a number of valuable measure we can obtain such as: Bounce Rate – A high percentage of…

Writing Great AdWords Ads

Most of the money made by Google is made through advertising. A report in 2011 says that 97% of its total revenue comes from ads. Additionally, about 6 billion ads are displayed each day. This means that we are competing with other advertisers bidding for the same keywords, for our adverts to be seen. How…