Analytics for Websites

Using tools such as Google Analytics, we are able to extract data and track how a visitor came to our site, how long they stayed, and what type of content kept them there, all in real-time. There are a number of valuable measure we can obtain such as: Bounce Rate – A high percentage of…

Writing Great AdWords Ads

Most of the money made by Google is made through advertising. A report in 2011 says that 97% of its total revenue comes from ads. Additionally, about 6 billion ads are displayed each day. This means that we are competing with other advertisers bidding for the same keywords, for our adverts to be seen. How…

Keyword Basics

Adding keywords to my website will help search engines understand what my website can offer to someone searching for a product or service that I offer. It is those keywords that ultimately bring more qualified traffic to my site. It does this by looking for and identifying keywords and phrases that describe my site. If my…

Legal Structure, Licenses and Taxes

Creating an ecommerce website is the main part of the business. However, there are other components to consider such as the business structure, licensing and the tax implications. My initial thought was to create a Sole Proprietorship for a number of reasons including; Ease of formation – just register with the local county office (in…

Website Design and Credit Card Payments

It is important to design your website according to a pre-defined set of design rules so that your site will be attractive, will be intuitive, and allow the user to navigate easily through the site. The alternative is that the site will appear haphazard, not have a consistent theme, may be difficult to navigate, and…

Choosing a Host and Website Builder

This week we had to select a site builder and a website host. This article describes the process I followed to reach my decision. Choosing a Website Builder My website is required to support selling products through an affiliate program. I didn’t want anything too complex; it had to be simple and intuitive, and be…

Product Sourcing

Creating an online business, like any business, requires a strategy followed by tactical solutions. Many who fail in this space don’t have a documented strategy to drive their business forward. We struggle to create marketing campaigns that actually engage an audience and produce a reasonable return. One step we can take in thinking like a…